ethics and double standards

The observation that many, if not most people, display double standards is not new. We have all seen it. We have all done it. What we might not have considered however is the morality and ethics of double standards. Double standards all too often reflect selfishness or at the very least a self centred view […]

The observation that many, if not most people, display double standards is not new. We have all seen it. We have all done it. What we might not have considered however is the morality and ethics of double standards. Double standards all too often reflect selfishness or at the very least a self centred view of life. Consider the notion of FREE ENTERPRISE or open competition. Many people including conservative politicians, and me , extol the value of free enterprise, open competition and allowing the markets to drive results and outcomes. In so far as commerce is concerned, and notwithstanding the need for oversight, I support, as do many business people free market economics – at least to a point. Business people and conservative politicians extol the virtues of free markets, whilst at the same time, supporting tariffs and industry assistance, both of which are contrary to the principles of…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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