3 issues, 3 audiences and 3 benefits The triple bottom line was all the rage a few years ago. You remember: Environment Community Economy You don’t hear much about the triple bottom line these days. The new buzzword is sustainability. Sustainability, means different things to different people, but is seen by many to involve ensuring […]

3 issues, 3 audiences and 3 benefits The triple bottom line was all the rage a few years ago. You remember: Environment Community Economy You don’t hear much about the triple bottom line these days. The new buzzword is sustainability. Sustainability, means different things to different people, but is seen by many to involve ensuring a product, service or business is environmentally, socially and economically durable. Some say it is about asking and answering three questions: Is it good for the individual? Is it good for the community? Is it good for the planet? Many say that sustainability is about: Developing better products – maximising efficiency and minimising costs Engaging employees – retaining them and making them more productive Selling more products – attracting premium pricing and volume sales These are all benefits of a sincere commitment to sustainability. Whatever ones definition of sustainability delivering on the triple bottom line…