3 strengths of LINKED IN and 3 tips for leveraging it The fact is no amount of LINKED IN connections or any social media connections will deliver you or indeed anyone business. Indeed, if simply being on LINKED IN does deliver you a job – it will be a matter of chance and I would […]

3 strengths of LINKED IN and 3 tips for leveraging it The fact is no amount of LINKED IN connections or any social media connections will deliver you or indeed anyone business. Indeed, if simply being on LINKED IN does deliver you a job – it will be a matter of chance and I would argue that no one should build a business on chance. Over recent years 100s of people have told me proudly that they have 2000 or more LINKED IN ‘connections. In each case I have had to deflate them by informing them that a connection on LINKED IN – or any other social media channel is of little if any value. Certainly LINKED IN can: Help you introduce yourself to people. Start the process of positioning yourself in the market place. Help you reconnect with or stay in touch with people. What it will not do…