Two things are more true that anything else about social media. Firstly there is far too much written on the subject and secondly most of what is written is exaggerated or bullshit. Among the myths that irritate me the most are: – It is difficult – You need to work with a consultant – There are […]

Two things are more true that anything else about social media. Firstly there is far too much written on the subject and secondly most of what is written is exaggerated or bullshit. Among the myths that irritate me the most are: – It is difficult – You need to work with a consultant – There are security issues – It is for young people – It is a panacea – It is free The facts are – there is nothing difficult about social media, you do not need a consultant to get value out of it, there are no security issues if you don’t share anything that should not be shared, older people are the fastest growing market with over 55s now driving the growth of social media, it is a tool like any other – nothing more and nothing less and whilst it may not involve a financial investment it…