Commitment Definition Strategy People Communication   MY PHILOSOPHY ON CULTURE Few in business would not have heard of the management guru and academic Peter Drucker, and still, fewer would not have heard his observation – ‘Culture eats strategy for breakfast.’ I find this observation compelling. I write strategy for a living, but I understand that […]

  Commitment Definition Strategy People Communication   MY PHILOSOPHY ON CULTURE Few in business would not have heard of the management guru and academic Peter Drucker, and still, fewer would not have heard his observation – ‘Culture eats strategy for breakfast.’ I find this observation compelling. I write strategy for a living, but I understand that a strategy is of little value without the right culture. I also understand that – and given the right culture – the likelihood that the optimum strategy will be developed and implemented is higher. Both culture and strategy are important, but culture is the priority. My philosophy on culture, for just about any organisation, can be summarised as follows: Very few things are more important to effective and cost-efficient marketing than defining and creating the optimum brand that drives the perception of value. Nothing is more important for creating the optimum brand than developing the…