The last article in this series highlighted the importance of getting closer to the customer and the value of empathy-based marketing. This second article highlights five more tips for leveraging empathy-based marketing and its capacity to drive costs down while driving revenue up. Empathy-based marketing can be the key to establishing brand loyalty. Research suggests that the three […]

The last article in this series highlighted the importance of getting closer to the customer and the value of empathy-based marketing. This second article highlights five more tips for leveraging empathy-based marketing and its capacity to drive costs down while driving revenue up. Empathy-based marketing can be the key to establishing brand loyalty. Research suggests that the three most important considerations for consumers buying a brand for the first time are: Quality – 85%Convenience – 84%Value – 84% There is perhaps no surprise here. But knowing this is not enough. We also need to know: What constitutes quality?What delivers convenience?What delivers value? In the absence of an empathy-based approach to marketing – these are very difficult questions to answer accurately and with any certainty. The closer a business gets to its customers, the more capable it can become to answer these questions and others like them – without relying on unreliable intuition.  To…