85% of my time and money on the top three priorities  In his article ‘The Power of Focus in Marketing’, Jeff Slater asked the question:‘… am I spending at least 85% of my time and money on the top three priorities? These priorities could be target markets, marketing projects, or corporate initiatives. Less than 85% […]

85% of my time and money on the top three priorities  In his article ‘The Power of Focus in Marketing’, Jeff Slater asked the question:‘… am I spending at least 85% of my time and money on the top three priorities? These priorities could be target markets, marketing projects, or corporate initiatives. Less than 85% means I probably will be failing on at least one of them because it is difficult to concentrate on more than three big things at one time’.Steven Covey refers to this as concentrating on moving the three big rocks in front of you – not the 25 little pebbles. He also contends that if you were landing a plane, you would want to focus on the three most important things going on, rather than being distracted. Given that human resources, time, money, consumer attention, and just about everything else is limited, focus is essential. The more…