INNOVATION – INSIGHT 17 We hear a lot about disruptive innovation. Perhaps too much We hear a lot about disruptive technology Indeed it would seem that these two phrases are very often used interchangeably. They are very often discussed as if they mean the same thing – when clearly they do not. Disruptive technology is […]

INNOVATION – INSIGHT 17 We hear a lot about disruptive innovation. Perhaps too much We hear a lot about disruptive technology Indeed it would seem that these two phrases are very often used interchangeably. They are very often discussed as if they mean the same thing – when clearly they do not. Disruptive technology is a small part of disruptive innovation.  Many innovations, and very often some of the biggest do not involve NEW technology. Certainly they often do not involve the introduction of new technology Home delivery fast food has changed the face of the pizza industry in Australia and it involves no technology at all Ikea disrupted furniture retailing around the world without much in the way of new technology at all While it is all about technology, Apple used very little in the way of new technology in its retails outlets, which have arguably changed the face…