kardashian is a very effective brand   There is arguably no better example in 2017 of effective personal branding that Kim Kardashian, a women whop is arguably famous for nothing more than, being famous. Kardashian has created a powerful personal brand, that generates for her an income that many would suggest belies her lack of […]

kardashian is a very effective brand   There is arguably no better example in 2017 of effective personal branding that Kim Kardashian, a women whop is arguably famous for nothing more than, being famous. Kardashian has created a powerful personal brand, that generates for her an income that many would suggest belies her lack of tangible value.   When I look at, hear about or read about Kim Kardashian, I see a reality television personality, socialite and model, devoid of beauty, talent and substance. Her followers on social media on the other-hand see Kardashian as an icon of style, while many in corporate America view her as a powerful influencer capable of substantially boosting sales.   Kim Kardashian is living proof of the power of personal branding. She also offers clear evidence that effective personal branding is all about:   Identifying the primary target markets and focusing on them Understanding…