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FREE MEMBER ADVICE

life is far too short to hesitate

Member have access to FREE advice on any and all marketing issues of interest to them. I will ensure that all questions are answered promptly, and that the advice given is evidence based, reliable. practical and actionable.

Members can any question relating to their business or a not for profit, issues pertaining to personal advancement and business development, the development and implementation of social media or e-commerce strategies – and just about anything else they can think of

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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