Back76 when free – 24 when not free In a study of people in a night club, psychologist, author and academic – Dan Ariely, offered patrons a free tattoo. A total of 76 patrons signed up for the free tattoo. When asked if they would still have the tattoo if they had to pay (without […]
76 when free – 24 when not free In a study of people in a night club, psychologist, author and academic – Dan Ariely, offered patrons a free tattoo. A total of 76 patrons signed up for the free tattoo.When asked if they would still have the tattoo if they had to pay (without nominating an amount) 68% said no. That is – if a payment of any kind was involved it was found that only 24 would still get a tattoo. Patrons indicated that they were only getting the tattoo because it was free.Most of us appreciate the ‘power of free’ – but just how powerful is it?In another study Ariely completed two experiments.The first experiment offered subjects a premium chocolate for 15 cents (about half its actual cost) or a cheap chocolate for 1 cent. In the second experiment the price of each product was reduced by one…