frustrating western australia

A senior member of my team recently resigned after 2 years with the firm. She joined LINC after working for 10 years in a similar role in United Kingdom. When asked why she was resigning, she said that it had nothing to do with LINC, nothing to do with money, nothing to do with the […]

A senior member of my team recently resigned after 2 years with the firm. She joined LINC after working for 10 years in a similar role in United Kingdom. When asked why she was resigning, she said that it had nothing to do with LINC, nothing to do with money, nothing to do with the kind of work and it was not about moving to another job. It was about moving out of consultancy and moving to what we affectionately call “the dark side”. She said that she was frustrated with “banging her head” against what she saw as a “brick wall” surrounding many organisations that she had worked with in Western Australia. She noted a reluctance for businesses in Western Australia to accept new ideas – even when those ideas were not the least bit radical. She also said there was a reluctance to treat the agency as part…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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