get personal 1 – personal significance

107 billion people and climbing For sane human beings who embrace science – the universe has been here for 13.8 billion years, the earth has been here for 4.5 billion years, there are around 8 billion people on the planet in 2020 and over the last 200,000 years some 107 billion people have walked this […]

107 billion people and climbing For sane human beings who embrace science – the universe has been here for 13.8 billion years, the earth has been here for 4.5 billion years, there are around 8 billion people on the planet in 2020 and over the last 200,000 years some 107 billion people have walked this planet. In 2020 there are 2100 billionaires on earth, 39,400,000 Wikipedia personal profiles and 195 world leaders. Alexander the Great had conquered the known world by 32, Napoleon had conquered Europe by the age of 32 and Michael Collins had freed Ireland by the age of 31. In the face of all of this, and more it is not surprising that in 2020 human beings crave significance. Most human beings are repelled by the idea that they are of no particular significance or that they are unworthy of significance. Most human beings are repelled by…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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