get personal 2 – personal connection

14 cigarettes a day are healthier than loneliness At some point in our lives most of us realise those traits we have that are less common among the people around us. About 20 years ago, I realised that I would rather be alone than in the company of other – no matter how much I […]

14 cigarettes a day are healthier than loneliness At some point in our lives most of us realise those traits we have that are less common among the people around us. About 20 years ago, I realised that I would rather be alone than in the company of other – no matter how much I like them. Being alone energises me. This is however anything but the case with most human beings. Most human beings crave social connection. Indeed, examining the health effects of loneliness research have found that it equates to smoking 15 cigarettes per day. Human beings are among the most social animals on the planet. Most human beings crave social connection and it has been cited as the most significant determinate of life expectancy – after genetics and environment. Psychology Today reports that – strong social connection leads to a 50% increased chance of longevity. Whether they are aware of…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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