get real – be authentic

opportunity 111 of 150 There is a fellow who uses his website, social media and various other activities to build a brand that appears to me to be that of a poor man’s Tony Robbins. Calvin Coyles runs a business he calls – ‘Young and Wildly Successful’. Calvin’s description of himself begins as follows: ‘Calvin […]

opportunity 111 of 150 There is a fellow who uses his website, social media and various other activities to build a brand that appears to me to be that of a poor man’s Tony Robbins. Calvin Coyles runs a business he calls – ‘Young and Wildly Successful’. Calvin’s description of himself begins as follows: ‘Calvin Coyles, 25, is an award winning social entrepreneur and international speaker who believes that if you’re not making someone else’s life better then you are wasting your time!”   Now, I have heard Calvin speak and I find him entirely ‘incredible’. He may well have entrepreneurial abilities, but I found nothing exceptional about his speaking or the content of those speeches.  Nothing about him inspires confidence. That said, I may not be his target audience. Further, the suggestion that he might be able to make lives better is, in my view, highly questionable.   Personal…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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