opportunity 88 of 150 It was Jim Collins in his book, ‘Good to Great’ who first talked about the importance of ‘getting the right people on the bus’. He noted that it is not possible to build a great business unless you get the right people in every position. He further noted that you are […]

opportunity 88 of 150 It was Jim Collins in his book, ‘Good to Great’ who first talked about the importance of ‘getting the right people on the bus’. He noted that it is not possible to build a great business unless you get the right people in every position. He further noted that you are better off having no one in a position than you are having the wrong person in that position. This is every bit as true for branding as it is for the business as a whole. People make a brand, and it is very difficult to make a ‘silk purse out of a sow’s ear’. I read a quote on LINKED IN last week suggesting that ‘more important than an MBA or a PhD is the attitude of the individual’. This is so true. Attitude is everything. Attitudes are critical for developing a brand. Brands are…