A lot has changed due to the COVID 19 pandemic. When the pandemic was at its worst and shutdowns were common, business confidence (and consumer confidence) were at an all-time low. Post pandemic, business and consumer confidence rose sharply. Confidence is already beginning to moderate. Some of these changes will be short-term, while others will […]

A lot has changed due to the COVID 19 pandemic. When the pandemic was at its worst and shutdowns were common, business confidence (and consumer confidence) were at an all-time low. Post pandemic, business and consumer confidence rose sharply. Confidence is already beginning to moderate. Some of these changes will be short-term, while others will endure, impacting the market and marketing for the medium to long term. These are, however, relatively short-term effects. Short-term impacts of the COVID 19 pandemic include: An initial rise in confidence. Inflation and interest rate increases, damaging confidence. An initial defensive marketing stance evolving into an offensive stance. A rush on services (e.g. travel) that have not been accessible for two years. A propensity to work from home and use more digital communication. These short-term effects are, however, unlikely to endure. At the very least many of these short-term effects will at best fluctuate and…