great speakers are made not born

After a recent seminar a fellow participant asked me what I thought makes a great speaker and whether great speakers are born or made. To answer the first question I suggested we consider three of the best – Martin Luther King, Winston Churchill and John Kennedy; in my view three of the greatest speakers of […]

After a recent seminar a fellow participant asked me what I thought makes a great speaker and whether great speakers are born or made. To answer the first question I suggested we consider three of the best – Martin Luther King, Winston Churchill and John Kennedy; in my view three of the greatest speakers of the 20th century. https://www.youtube.com/watch?v=ZzZZyJEiUgw What qualities do these three speakers have in common? What made speeches featuring – ‘I have a dream..’; ‘We will fight them on the beaches…’ and ‘We go to the moon not because it is easy…’, as astounding as they were? Then there is the other question I was asked – are great speakers born or made? It might well be argued that great speakers are born, at least to the extent that they have a voice that lends itself to motivating public speaking. It is certainly the case King, Churchill…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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