3 lessons from General Motors Yesterday at the Detroit Motor Show General Motors launched two new concept cars – the luxury Buick Avenir and the electric Chevrolet Bolt. Both vehicles were designed and built in Australia. That is right….the business that is now withdrawing from Australia in terms of manufacturing is now designing and building […]

3 lessons from General Motors Yesterday at the Detroit Motor Show General Motors launched two new concept cars – the luxury Buick Avenir and the electric Chevrolet Bolt. Both vehicles were designed and built in Australia. That is right….the business that is now withdrawing from Australia in terms of manufacturing is now designing and building new cars here What can we learn from this? I would argue that we can learn three things from General Motors here: It is too expensive to manufacture in Australia Australia still has excellent expertise High IP is potentially the way forward Clearly Australia has priced itself out of the market in terms of manufacturing cars here. There is also not the volume of cars sold here to justify manufacturing. While it might be too expensive to build cars, and indeed other products, we still have the expertise to be world leaders in a number…