50% reduction in spillage thanks to a fly This story is not so much about making a splash as it is about reducing the splash. My apologies for the misleading headline. Research in the United States involved painting an image of a fly at the base of a urinal. What followed was a stream (pardon […]

50% reduction in spillage thanks to a fly This story is not so much about making a splash as it is about reducing the splash. My apologies for the misleading headline.Research in the United States involved painting an image of a fly at the base of a urinal. What followed was a stream (pardon the pun) of men aiming at the fly when they used the urinal. This led to a 50% drop in spillage on the floor – significantly reducing cleaning costs. A second study conducted at the University of Louisville in Kentucky involved placing the emblem of a rival University of Kentucky at the bottom of the urinal in some of their changing rooms. Similar results were achieved.Clearly, these findings have little to do with flies or logos. They are about the natural inclination for men when given a target, to aim at that target when urinating. The nudge…