3 needs and 3 suggestions Hugh Mackay notes, in his book WHAT MAKES US TICK, that the need to feel useful is a key driver of human behaviour. We all want to feel: We are making a contribution We are being helpful We are making a difference I would argue that this is true and […]

3 needs and 3 suggestions Hugh Mackay notes, in his book WHAT MAKES US TICK, that the need to feel useful is a key driver of human behaviour. We all want to feel: We are making a contribution We are being helpful We are making a difference I would argue that this is true and that needing to feel useful explains a great deal of human behaviour including the need: For work to be meaningful To help others achieve their goals To improve the world I would also argue that this need has real implications for corporate social responsibility strategies are developed and implemented.  This need to feel useful: Suggests that there is real potential in CSR Suggests a benefit in linking corporate contributions to customer actions Suggests that an active participation of customers in the CSR activity may be beneficial I would further argue that the need to feel…