3 types of connection and 3 categories of product The short answer is – very important. The slightly longer answer is very important so long as it involves serotonin. Research has shown time and again just how important CONNECTING is to human beings. Indeed, the success of social media is testimony to the attraction of […]

3 types of connection and 3 categories of product The short answer is – very important. The slightly longer answer is very important so long as it involves serotonin. Research has shown time and again just how important CONNECTING is to human beings. Indeed, the success of social media is testimony to the attraction of connecting. But real connecting involves more than Facebook, Twitter and Linked In. Human need to connect: With themselves Other people Nature Connecting with ourselves as individuals and through this connection, understanding just who we are and what makes us happy is critical to most people. It often leads to: Creative pursuits Meditation Engagement with the arts Connecting with other people is also very important and can involve: Social media engagement Face to face engagement Watching and listening Connecting with nature has become more important as we have become more urbanised. It has contributed to: Sales…