WE LIVE IN A WORLD OF FEAR AND WE NEED TO UNDERSTAND THAT FEAR. I am not sure anyone actually looks at a product or services, other than bungy jumping (in my case) and saying I am afraid of you. I would argue that people are generally not afraid of products and services, they are […]

WE LIVE IN A WORLD OF FEAR AND WE NEED TO UNDERSTAND THAT FEAR. I am not sure anyone actually looks at a product or services, other than bungy jumping (in my case) and saying I am afraid of you. I would argue that people are generally not afraid of products and services, they are just generally nervous and afraid and this in turn makes them: Less likely to take a chance or risk – unwilling to buy something too far from the norm. Very protective of their image – less likely than ever to access anything that is not ‘normal’ More likely to buy a discount product or not buy anything at all. I was recently suggested in the economic press that consumer confidence and therefore the economy was being damaged by Prime Minister Tony Abbott continually talking about an economic crisis, debt and deficit, terrorist threats and ‘death…