i am not a plant – but…..

LEVERAGING THE POTENTIAL OF PERSONAL GROWTH TO DRIVE PROFITS – 3 OBSERVATIONS The third largest industry in Australia today is education. Education is also one of Australia’s biggest exports. One of the fastest growing online industries in the world today is education – with open universities and a myriad of online courses now available to […]

LEVERAGING THE POTENTIAL OF PERSONAL GROWTH TO DRIVE PROFITS – 3 OBSERVATIONS The third largest industry in Australia today is education. Education is also one of Australia’s biggest exports. One of the fastest growing online industries in the world today is education – with open universities and a myriad of online courses now available to people all around the globe. Both of these examples highlight the human need to grow. In these cases that need might in part relate to the need for employment – but it is certainly not limited to this and the need for employment in no way diminished the need for growth. Human being need to grow or feel that they are growing and this need reaches well beyond education and into all aspects of life: Children want to grow physically – being taller today than yesterday. Adolescents want to have rights today that they did…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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