BUT I WILL LISTEN TO MY FRIENDS ON FACEBOOK Research has repeatedly demonstrated three principle forces influencing the behaviour of consumers> these forces are: History Marketing Others We are all influenced by our past experiences in life and with a product or service. Most of us vote a particular way, not so much due the […]

BUT I WILL LISTEN TO MY FRIENDS ON FACEBOOK Research has repeatedly demonstrated three principle forces influencing the behaviour of consumers> these forces are: History Marketing Others We are all influenced by our past experiences in life and with a product or service. Most of us vote a particular way, not so much due the policies of a politician or political party – as due to the way we view and rationalise those policies on the basis of our lifes experiences. Most people in Australia vote the way their parents di and most people in Australia start with the insurance company their parents were with. This might change over time due to other experiences, but either way – most of our judgements are influenced by our experiences – good and bad. Marketing, and in particular branding and communication, has been a dominant influencer of the behaviour of consumers and potential…