SHOPPING PATTERNS ONLINE AND OFFLINE ARE VERY DIFFERENT I go into shopping centres as infrequently as possible. I hate them. I certainly avoid going into shopping centres on Thursday nights, Saturday mornings or Sunday afternoons – because that is when they are at their busiest. At those times I find shopping centres hideous environments. In […]

SHOPPING PATTERNS ONLINE AND OFFLINE ARE VERY DIFFERENT I go into shopping centres as infrequently as possible. I hate them. I certainly avoid going into shopping centres on Thursday nights, Saturday mornings or Sunday afternoons – because that is when they are at their busiest. At those times I find shopping centres hideous environments. In addition to lacking any semblance of style, charm or taste, they are full of people all living in their own worlds, with little concern for those around them and an obsession for consumption. Many even seem to enjoy the mindless experience that is shopping centre shopping. The question explored here relates to whether online shopping takes place at the same time as offline shopping – and the answer seems to be no! Research consistently suggests that the peak days for online shopping are: Research consistently suggests that the peak times for online shopping are: 00…