opportunities and challenges in a rapidly changing world

IDEA 11 This article explores three core ideas: The environment in which business operates is changing faster than ever, and all indications are that this rate of change will accelerate over the next five years. The changing environment in which business operates creates both opportunities and challenges, which businesses need to understand and address. The […]

IDEA 11This article explores three core ideas:The environment in which business operates is changing faster than ever, and all indications are that this rate of change will accelerate over the next five years.The changing environment in which business operates creates both opportunities and challenges, which businesses need to understand and address.The people in this environment will change as fast as the environment and, possibly faster, creating more opportunities and challenges that business should not ignore.This article suggests that failure to embrace these opportunities will result in an inability to realise potential. Failing to address the challenges could lead to premature death. CHANGEA recent study by an international research  ,  predicts that by 2020, some 85% of customer interactions will be managed  human contact. Another survey by the international accounting firm, PWC, in 2019 found that 72% of business decision-makers consider artificial intelligence a ‘business advantage’[i].These percentages point to the significant change……

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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