if it aint broke – fix it

IGNORE IGNORANT POLITICIANS – 3 OBSERVATIONS There are few politicians I respect less than John Howard, the one-time Prime Minister of Australia. My lack of respect stems not so much from his politics as it does from two ignorant statements he made: You cannot fix the environment at the expense of the economy ‘If it […]

IGNORE IGNORANT POLITICIANS – 3 OBSERVATIONS There are few politicians I respect less than John Howard, the one-time Prime Minister of Australia. My lack of respect stems not so much from his politics as it does from two ignorant statements he made: You cannot fix the environment at the expense of the economy ‘If it ain’t broke, don’t fix it’ – with reference to Australia becoming a republic Without an environment, what good is an economy? If the environment is dying, how do we enjoy the fruits of the economy? Since when has the world served the economy rather than the economy serving the world? The second statement is, however, my focus here. I would argue that it is absurd to wait until something is broken before we make it better. Indeed, common sense and economic sense would suggest that the best time to fix something is well before it…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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