3 questions, 3 observations, 3 specifics and 3 recommendations All of the recent political ructions have made me ask myself – how important is authenticity? Authenticity among politicians seems to be in short supply. Being poll driven is hardly an example of being true to oneself The increasing number of Australian businesses actively promoting their […]

3 questions, 3 observations, 3 specifics and 3 recommendations All of the recent political ructions have made me ask myself – how important is authenticity? Authenticity among politicians seems to be in short supply. Being poll driven is hardly an example of being true to oneself The increasing number of Australian businesses actively promoting their values has lead me to ask – how important is actually living your values? Many businesses have as one of their values ‘integrity’ and I wonder how we can have integrity without authenticity Authenticity is a term often associated with personal branding but is does seem reasonable to ask – is it equally applicable to corporate branding? I would have thought that corporations should be as authentic as the individuals within them I would argue that the answers these three questions are: Very Very Very Research suggests that authenticity is very important. It is certainly…