51% of consumers prefer to shop online rather than in a store  A recent study found that 51% of consumers actually prefer to shop online rather than in a physical store. Research has consistently highlighted six reasons for this:   It can save time It can save money 24/7 access Avoiding queues Avoiding crowds Ease of finding the preferred […]

51% of consumers prefer to shop online rather than in a store  A recent study found that 51% of consumers actually prefer to shop online rather than in a physical store. Research has consistently highlighted six reasons for this:  It can save time It can save money 24/7 access Avoiding queues Avoiding crowds Ease of finding the preferred item It is instructive to note that five of these six factors relate to convenience. For many people, online shopping is easier than in-store shopping. For many, online shopping removes a barrier to shopping.Removing all the barriers to shopping and paying makes it easier to buy and, therefore, increases the likelihood that more will buy. Barriers to paying that need to be removed include: Not being able to find someone to complete the transaction Not having exactly what I want, when I want it   Not taking a brand of credit card, having a credit card…