72% of communities used to gather data Recent research found that 72% of businesses with an online community, use that community and the structures in it to gather feedback that they can use to fine-tune their product, brand, and marketing. Some 54% of businesses with a brand community established it to collect data. Data or […]

72% of communities used to gather data Recent research found that 72% of businesses with an online community, use that community and the structures in it to gather feedback that they can use to fine-tune their product, brand, and marketing. Some 54% of businesses with a brand community established it to collect data.Data or feedback from the primary target market is a key benefit of an online community. It facilitates enhanced strategy and greater cost efficiency. Collecting feedback or data efficiently requires: A communication platform A safe environment Frequent conversation Social media channels such as Facebook provide a platform for communication and gathering feedback informally, while bespoke platforms such as CURATOR have built-in facilities for messaging and gathering quantitative data through polls, surveys, and quizzes.Perhaps the greatest problem with the mainstream social media channels is the perception that they do not offer a safe environment. Bespoke platforms such as CURATOR…