CREATING A WINNING CULTURE – 3 OBSERVATIONS If I had a dollar for every business person who has told me that an innovation I have suggested is not necessary of feasible – months before another business has done something similar, I would be a wealthy man today. It is not that these businesses have thought […]

CREATING A WINNING CULTURE – 3 OBSERVATIONS If I had a dollar for every business person who has told me that an innovation I have suggested is not necessary of feasible – months before another business has done something similar, I would be a wealthy man today. It is not that these businesses have thought my idea did not have merit, but rather that they were not willing to spend the money, take the risk, or talk to the relevant decision makers. My interest in innovation stems from its capacity to deliver two things: A sustainable competitive advantage that lowers the cost of marketing Sustained profitability in a world where product lifecycles are getting shorter I would, and indeed have, argued that innovation is no longer optional for business wanting to sustain or increase profits. I would also argue that innovation is an ongoing process (rather than an occasional thing)…