integrity is bullshit

I ALWAYS THINK TWICE WHEN A BUSINESS LISTS ITS VALUES ON ITS WEBSITE – 5 QUESTIONS There is no reason why a business should not list its values on its website, but when they do, I often find myself asking why. Is it because they need to point them out because they are not evident […]

I ALWAYS THINK TWICE WHEN A BUSINESS LISTS ITS VALUES ON ITS WEBSITE – 5 QUESTIONS There is no reason why a business should not list its values on its website, but when they do, I often find myself asking why. Is it because they need to point them out because they are not evident from the behaviour of the organisation and its staff? Consider: Despite listing INTEGRITY as one of its values – OPTUS was fined in 2015 for false and misleading advertising. Despite INTEGRITY being listed as one of the WESFARMERS values, Coles was recently fined for poor behaviour towards suppliers. Despite having INTEGRITY as one of its values there have been questions about the behaviour of BHP and its subsidiary following the dam bursting and killing 19 in Brazil Despite having integrity as one of its values the COMMONWEALTH BANK has been the subject of many investigations…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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