3 facts of life – science Most people consider common sense a strength.  Many people lament the lack of common sense they believe others display. Contrarily I would argue that common sense is not all that it is cracked up to be. I would argue that in achieving real success cost effectively common sense can […]

3 facts of life – science Most people consider common sense a strength.  Many people lament the lack of common sense they believe others display. Contrarily I would argue that common sense is not all that it is cracked up to be. I would argue that in achieving real success cost effectively common sense can be your greatest adversary. Consider these three examples of common sense thinking: Information changes behaviour Attitudes change behaviour People know what motivates them The facts – supported by extensive research suggests that in fact: Information and even education does not change behaviour efficiently Behaviour changes attitudes – not the inverse People are extremely bad at identifying what motivates them I know – you don’t believe me. So be it. You are living proof that common sense is your greatest adversary. Information can influence behaviour but it needs to be tangible, personalised, interactive and well framed.…