is socialisation damaging your business?

3 problems, 3 solutions and 3 actions The education system in Australia, like that of most western countries, might better be called the ‘socialisation system’. It is not that the system does not educate – it certainly does. The fact is however the overwhelming priority is socialisation – ensuring that people understand and comply with […]

3 problems, 3 solutions and 3 actions The education system in Australia, like that of most western countries, might better be called the ‘socialisation system’. It is not that the system does not educate – it certainly does. The fact is however the overwhelming priority is socialisation – ensuring that people understand and comply with social norms. The socialisation process begins well before the communication of information begins. Take for example: School uniforms – and associated dress standards. The morning greeting – ‘Good morning Mrs Smith’. Addressing teachers as Mrs Smith – when Mary would suffice. Further, I would argue that the communication of information is more socialisation than it is education. In this regard I cite: The managed telling of history and teaching of geography The all too common rote approach to learning arithmetic at school The manner in which social issues like sex, ethics, religion and authority are…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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