opportunity 84 of 150 Given the arbitrary nature of New Year’s Day, I tend not to make New Year’s resolutions. That said, I have set myself a professional objective for 2017, and that is to define and assist clients to implement strategies that are less complex. Even when they hit the nail on the head, […]

opportunity 84 of 150 Given the arbitrary nature of New Year’s Day, I tend not to make New Year’s resolutions. That said, I have set myself a professional objective for 2017, and that is to define and assist clients to implement strategies that are less complex. Even when they hit the nail on the head, complex strategies are often more difficult to implement, and there is no doubt that complex brands are more difficult for consumers to understand and embrace. As far as I can see, the great brands of the world have a very simple brand message. Consider: NIKE – ‘bring inspiration and innovation to every athlete’ UBER – ‘we are all about technology that moves the physical world’ AIR BNB – ‘People – Places – Love Air BNB’ It seems to me that many business people, and even marketers, seem to think that their business is so important…