SEROTONIN I marketing manager met with me the other day to find out how he could build his profile and his brand through social media. I was more than happy to help. The fact is social media can be a very powerful too if your goal is to build your profile and establish your brand. […]

SEROTONIN I marketing manager met with me the other day to find out how he could build his profile and his brand through social media. I was more than happy to help. The fact is social media can be a very powerful too if your goal is to build your profile and establish your brand. This marketing manager recognised however that social media is NOT the key to relationships. Most social media is about connections not relationships and for there to be a relationship there must be the personal contact required to activate serotonin. Research has shown that when a relationship is established serotonin is activated in both parties to the relationship. Indeed, it is the activation of serotonin that causes the connection and serotonin will only be activated when there is personal contact. Relationships can be initiated, activated or even reactivated using social media, but for a relationship to…