DON’T SELL How do you feel when you are at a function and someone approaches you, tells you how good they are and hands you a business card? I imagine you feel much the same as you do when you get a phone call during the evening meal from someone selling you a superior telco […]

DON’T SELL How do you feel when you are at a function and someone approaches you, tells you how good they are and hands you a business card? I imagine you feel much the same as you do when you get a phone call during the evening meal from someone selling you a superior telco service! People who use networking functions or indeed any event or function to sell miss the point and worse still alienate potential business partners. The point of networking is to develop relationships and not sell stuff! Effective networking is all about building relationships and knowing that in the long term, relationships lead to business Focus on friendships NOT sales. Not only will this deliver better results in terms of peoples response to you, but it will make you feel a whole lot more confident when you are networking. DO NOT SELL   This issue will…