56% share multiples times a day Despite reading hundreds of posts on social media every day, I would share no more than one a day. Why am I sharing so few? This is or should be an important issue for anyone wanting to develop a message or content that ‘goes viral’. Sharing is the key […]

56% share multiples times a day Despite reading hundreds of posts on social media every day, I would share no more than one a day. Why am I sharing so few? This is or should be an important issue for anyone wanting to develop a message or content that ‘goes viral’. Sharing is the key to going viral. Research suggests that, among Facebook users, sharing behaviour can be characterised as follows: Multiple times a day – 56% Every day – 28% A few times a week – 11% Once a week – 3% Once a month or less – 2%  Clearly, some people are more inclined to share than others, and the likelihood on an item of content being shared is more related to the topic and the nature of the content than it is the people involved. The people most likely to share are: Professionals Younger trend followers Social…