Central to effective personal branding is defining the brand, and paying particular attention to the mission, values, personality, and positioning. The first two of these elements are perhaps the most important. Mission and values are the first two elements that need to be addressed in defining a personal brand. There seem to be more TED […]

Central to effective personal branding is defining the brand, and paying particular attention to the mission, values, personality, and positioning. The first two of these elements are perhaps the most important. Mission and values are the first two elements that need to be addressed in defining a personal brand. There seem to be more TED talks on the subject of mission and purpose than just about any other subject. Most of these talks highlight the importance of an individual’s mission in terms of providing direction and, by implication, an individual’s priorities in the focus of resources and attention. It also says a great deal about the individual. An individual’s mission should be a clear and relatively simple statement of what is important and what they are seeking to achieve in their career, and life in general. It might be considered a statement of the individual’s reason for being. An individual’s…