opportunity 35 of 150 If we are trying to maximise the number of human beings that purchase our product, the amount they will pay it, or the frequency with which they will buy it – it stands to reason that it would pay to understand those human beings. So, what do we know about human […]

opportunity 35 of 150 If we are trying to maximise the number of human beings that purchase our product, the amount they will pay it, or the frequency with which they will buy it – it stands to reason that it would pay to understand those human beings. So, what do we know about human beings and, more specifically, consumers and potential consumers of our products? Where are the opportunities? An interesting opportunity exists to embrace systematic desensitisation. The 20th century had few people more evil than Joseph Gobbles. That said, there are things to learn from even the most evil of people, and we would be foolish not to extract those lessons. In addition to being party to an unspeakable list of atrocities, Joseph Gobbles was one of the 20th century’s first and, arguably, most effective public relations practitioners. As a PR practitioner, one of the tools Gobbles used…