learn from tesla

3 important priorities I have always seen merit in learning what you can from the smartest people you can. Following on from this, I have always believed in learning from the successes of the best businesses on the planet. In my view Elon Musk is one of the smartest business people on the planet and […]

3 important priorities I have always seen merit in learning what you can from the smartest people you can. Following on from this, I have always believed in learning from the successes of the best businesses on the planet. In my view Elon Musk is one of the smartest business people on the planet and Tesla is one of the greatest businesses on the planet. So what can we learn from them? Three of the priorities most often expounded by Elon Must and reflected in the development of Tesla are: don’t invest in anything that does not make the product better never be a little bit better – be a lot better don’t listen to the little man Tesla spends nothing on advertising. Every cent the business spends is designed to make the product better on the basis that better products: Drive initial sales and repeat business. Drive referral and…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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