opportunity 24 of 150 Six underlying consumer needs present significant opportunities for businesses and brands. These six needs, not well understood by consumers themselves are – certainty, variety, significant, connection, growth and contribution. In 2016, some 30% of Australians live alone – not with a partner, or with a couple of kids – but absolutely […]

opportunity 24 of 150 Six underlying consumer needs present significant opportunities for businesses and brands. These six needs, not well understood by consumers themselves are – certainty, variety, significant, connection, growth and contribution. In 2016, some 30% of Australians live alone – not with a partner, or with a couple of kids – but absolutely alone. What is more, this number is growing – not just in Australia, but around the world. In Australia this is, in part, reflected in the rapid growth in apartment sales. The second world war saw women working in unprecedented numbers – keeping the wheels of enterprise turning while the men were away at war. The continuation of women working after the war lead to increased independence This, in turn, enabled them to leave unhappy marriages. The change in Family Law in 1973 saw the advent of no blame divorce, which further increased the capacity…