ethics are a potentially powerful competitive advantage – 6 recommendations Ethics are, all too often, treated as a secondary issue rather than a major opportunity. Ethical considerations are, all too often, taken into account after the economic objectives have been addressed. Ethics are a major issue for consumers in 2016, and will be viewed as […]

ethics are a potentially powerful competitive advantage – 6 recommendations Ethics are, all too often, treated as a secondary issue rather than a major opportunity. Ethical considerations are, all too often, taken into account after the economic objectives have been addressed. Ethics are a major issue for consumers in 2016, and will be viewed as increasingly important by consumers in the future – particularly, as consumers become increasingly sceptical. With this in mind, I recommend as follows. forget corporate social responsibility Business is investing more and more in social causes and the arts with a view to enhancing their corporate image. CSR is increasingly viewed as an essential part of the branding process, and a key to locking in a social licence. At the same time, however, many of the businesses that invest in CSR are not paying enough attention to the ethical practices within their business, and the impact…