54% of consumers use social media for product research It is common knowledge that consumers are increasingly turning to the internet to research products they might purchase. It might, however, be less well known that some 54% of consumers use social media to complete that research. Consumers seem to hold the view that people on […]

54% of consumers use social media for product research It is common knowledge that consumers are increasingly turning to the internet to research products they might purchase. It might, however, be less well known that some 54% of consumers use social media to complete that research. Consumers seem to hold the view that people on social media can be trusted and represent a credible authority, at least in so far as comments regarding a product are concerned. This is why 91% of major brands use two or more social media channels.Socialite Kim Kardashian has amassed a fortune in excess of US$72 million – not bad for a woman whose only talent appears to be recommending products online. Kardashian is among the world’s leading influencer marketers. She purports to be an authority on beauty and related products – and people, it would seem, take her advice and buy the products in…