opportunity 54 of 150 Apart from having the right product at the right price, readily accessible, and delivered with the right service, there is a lot business can do to persuade their target market to buy, repeat buy and refer their product. A potentially powerful strategy is leveraging reciprocity. I was bailed up after a […]

opportunity 54 of 150 Apart from having the right product at the right price, readily accessible, and delivered with the right service, there is a lot business can do to persuade their target market to buy, repeat buy and refer their product. A potentially powerful strategy is leveraging reciprocity. I was bailed up after a speech lately and asked why young people today felt no sense of reciprocity. An older woman was concerned that her grandchildren wanted to live their lives their way with little need to behave in a manner that made her happy. While I have a background in psychology and consider myself a student of human behaviour – I was unable to give her an answer that satisfied her. Perhaps her grandchildren had a different view of their responsibilities, and perhaps it was not reciprocity she was talking about. The fact is, however, research undertaken by the…