opportunity 53 of 150 Apart from having the right product at the right price, readily accessible, and delivered with the right service, there is a lot business can do to persuade their target market to buy, repeat buy and refer their product. A potentially powerful strategy is leveraging the need to fit in. One of […]

opportunity 53 of 150 Apart from having the right product at the right price, readily accessible, and delivered with the right service, there is a lot business can do to persuade their target market to buy, repeat buy and refer their product. A potentially powerful strategy is leveraging the need to fit in. One of the six basic needs of human beings and, therefore, consumers, in at least two well-accepted models of human behaviour is – the need to connect. People want to connect with other people. One of the primary outcomes of primary and secondary school experience is the development of a need to fit in and connect with likeminded people who accept you for who you are. Most people want to belong to a group that accepts them and facilitates connection. The school socialisation process has instilled in them the value of, and need for, social acceptance. Most…