why are we locked into short term thinking?

3 thoughts for breaking out So much of what I read in today’s media reflects short term thinking So often in blog posts people ask why company directors are locked into short term thinking. Others have commented on the short term thinking of our politicians Most would agree that short term thinking arises from the […]

3 thoughts for breaking out So much of what I read in today’s media reflects short term thinking So often in blog posts people ask why company directors are locked into short term thinking. Others have commented on the short term thinking of our politicians Most would agree that short term thinking arises from the need for short term results. Indeed, there has been extensive commentary of the increasing focus on short results in all aspects of life including business and politics Few people would dispute the limitations of focusing on short term results and the associated short term thinking. Books have been written on the subject. I would argue strongly that this focus limits our horizons and our progress. I suspect few would disagree So, why are we so focused on short term results? While fostered by a number of factors including the 24/7 media cycle, I would argue…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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