looking good really does matter

90% say appearance effects client perceptions  This is a difficult subject for me to write about because I really don’t care what people think about the way I dress or groom myself. That said, I recognise two things in this regard. Firstly, people make judgements about me based on how I look. Secondly, if they […]

90% say appearance effects client perceptions  This is a difficult subject for me to write about because I really don’t care what people think about the way I dress or groom myself. That said, I recognise two things in this regard. Firstly, people make judgements about me based on how I look. Secondly, if they form a negative view based on my appearance – I have to make up for this disadvantage in some other way.One study found that: 86% of employees surveyed believed physical appearance matters in the workplace 90% of employees believe that appearance affects client perceptions The fact is, human beings do make judgements about each other based on dress and grooming, and the level of personal engagement can be significantly impacted by what is seen to be inappropriate attire or grooming. Dress and grooming impact on the perception of an individual in terms of: Sense of…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE