opportunity 112 of 150 One could be excused for thinking that marketers are obsessed with royalty. For years now we have all been reading that ‘content is king’. Now I am telling you that ‘culture is king’. While both are true, I certainly have no obsession with the sycophants that are the royal family. When […]

opportunity 112 of 150 One could be excused for thinking that marketers are obsessed with royalty. For years now we have all been reading that ‘content is king’. Now I am telling you that ‘culture is king’. While both are true, I certainly have no obsession with the sycophants that are the royal family. When it comes to social media, content is critically important and when it comes to building a world class brand, nothing is more important than culture. Culture, as many wise management gurus have noted, is certainly more important than strategy. There are many reasons why culture is more important than strategy. A strategy will only succeed if there exists the culture to support and implement it, and greater success is inevitably achieved when culture and strategy are fully aligned. Culture is important to branding, because without a culture that accurately reflects and delivers the brand, there…